Digital Marketing Education

Master Digital Marketing Skills Online

Practical courses for real career growth

Learn digital marketing from experienced professionals who work with real brands daily. Our programs cover SEO, social media, content strategy, analytics, and paid advertising. Each course includes practical assignments based on actual business cases. You'll build a portfolio while studying and gain skills that employers actively seek. Classes are available on-demand with live mentorship sessions twice weekly. Start learning at your own pace and join a community of over 2,400 students across Bulgaria.

Students learning digital marketing through online courses on laptops and tablets
  • Flexible schedule – access materials anytime, complete assignments at your convenience
  • Live mentorship – weekly Q&A sessions with industry experts
  • Real projects – work on campaigns for actual businesses during training
  • Certification – receive recognized credentials upon course completion
  • Career support – resume reviews, interview prep, job placement assistance
Start Learning Today View All Courses

Student Success Stories

Real campaigns and projects created by our students during their learning journey

E-commerce SEO Campaign
SEO

E-commerce SEO Campaign

Complete organic traffic growth strategy for online electronics store. Increased search visibility by 340% in 6 months through technical optimization and content strategy.

Instagram Brand Launch
Social Media

Instagram Brand Launch

Built sustainable fashion brand presence from zero to 45,000 engaged followers. Created content calendar, influencer partnerships, and community management system.

Google Ads for Local Business
PPC Advertising

Google Ads for Local Business

Developed targeted PPC campaign for dental clinic in Sofia. Achieved 4.2% CTR and reduced cost per lead by 58% while maintaining quality traffic.

B2B Content Strategy
Content Marketing

B2B Content Strategy

Created comprehensive content hub for software company. Published 50+ articles, case studies, and guides that generated 12,000 monthly organic visits.

Facebook Ads for Restaurant
Social Media

Facebook Ads for Restaurant

Launched geo-targeted social campaign for new restaurant opening. Generated 2,300 reservations in first month with ROAS of 520%.

Local SEO for Service Business
SEO

Local SEO for Service Business

Optimized Google Business Profile and local citations for plumbing company. Achieved top 3 rankings for 18 local search terms in Plovdiv area.

Digital Marketing Programs

Learn practical skills from industry experts. Each program includes real projects, mentorship, and career support.

Social Media Marketing

Master Facebook, Instagram, LinkedIn, and TikTok advertising. Create campaigns that convert. Learn audience targeting, content strategy, analytics, and budget optimization. Build portfolio with 5 real campaigns during the program.

  • Campaign management
  • Analytics & reporting
  • Content creation
899 лв
8 weeks
Enroll Now

SEO & Content Marketing

Rank higher on Google. Write content that sells. Technical SEO, keyword research, link building, and content optimization. Work with real websites. Learn Google Search Console, SEMrush, and Ahrefs tools for professional results.

  • Technical SEO audit
  • Keyword strategy
  • Link building tactics
799 лв
6 weeks
Enroll Now

Email Marketing Automation

Build automated email sequences that generate revenue. Segmentation, personalization, A/B testing, and deliverability. Use Mailchimp, ActiveCampaign, and HubSpot. Create welcome series, abandoned cart flows, and nurture campaigns for e-commerce.

  • Automation workflows
  • List segmentation
  • Copywriting templates
699 лв
5 weeks
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Google Ads & PPC

Drive targeted traffic with paid search. Google Ads, Shopping campaigns, Display network, and remarketing. Bid strategies, quality score optimization, conversion tracking. Manage budgets from 500 to 50,000 лв monthly with confidence and precision.

  • Campaign structure
  • Bid optimization
  • Conversion tracking
849 лв
7 weeks
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Analytics & Data Strategy

Make decisions based on data, not guesses. Google Analytics 4, Tag Manager, Data Studio, and attribution modeling. Track user behavior, calculate ROI, and present insights. Build dashboards that executives actually use for business growth.

  • GA4 implementation
  • Custom reporting
  • ROI calculation
749 лв
6 weeks
Enroll Now

Video Marketing & YouTube

Create videos that get views and subscribers. YouTube SEO, thumbnail design, scripting, editing basics, and monetization strategies. Learn TikTok and Instagram Reels. No expensive equipment needed - start with smartphone and free software.

  • Channel optimization
  • Content planning
  • Engagement tactics
649 лв
5 weeks
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Complete Digital Marketing Bootcamp

Full-stack digital marketer in 16 weeks. All channels: SEO, PPC, social media, email, analytics, and strategy. Work on 3 real client projects. Get certified. Career support included: resume review, interview prep, and job placement assistance in Sofia agencies.

  • All marketing channels
  • Real client projects
  • Job placement support
  • Lifetime community access
2,499 лв
16 weeks
Enroll Now

Latest Insights

Stay updated with trends, strategies, and practical tips in digital marketing

SEO fundamentals
March 15, 2024 7 min read

SEO Fundamentals Every Marketer Should Know

Search engine optimization remains a cornerstone of digital marketing. Learn the essential ranking factors, technical requirements, and content strategies that drive organic traffic in 2024.

Read article
Social media advertising
March 10, 2024 6 min read

Creating Effective Social Media Ad Campaigns

Paid social advertising offers precise targeting and measurable results. Discover how to structure campaigns, write compelling ad copy, and optimize your budget across platforms like Facebook and Instagram.

Read article
Email marketing automation
March 5, 2024 8 min read

Email Marketing Automation That Converts

Automated email sequences can nurture leads and drive sales while you focus on other tasks. Learn to segment your audience, craft personalized messages, and set up workflows that deliver consistent results.

Read article
Content marketing strategy
February 28, 2024 9 min read

Building a Content Strategy That Attracts Customers

Quality content establishes authority and builds trust with potential customers. Explore how to identify topics your audience cares about, create valuable resources, and distribute them through the right channels.

Read article
View All Articles

What Our Students Say

Real feedback from people who completed our digital marketing courses

M
Maria Dimitrova
Sofia
★★★★★

The SEO course gave me practical skills I use daily. Instructor responses were quick, materials well-structured. My site traffic increased by 40% in two months.

Georgi Petrov
Georgi Petrov
Plovdiv
★★★★☆

The course covered all essential topics. I learned a lot about SEO and PPC campaigns. Would have liked more case studies from Bulgarian market specifically, but overall solid content and good value.

★★★★★

"Excellent program structure. The modules on social media advertising were particularly useful for my business."

Dimitar K.
Plovdiv

"Decent courses. Content is relevant, but some modules could be more detailed. Good for beginners."

Nikolay P. Plovdiv

"The course structure is clear and practical. I learned how to set up Google Ads campaigns from scratch. Now I manage advertising for my small business."

Elena Dimitrova Plovdiv

"Good content overall. The modules on SEO were helpful. However, I wish there were more live sessions with instructors instead of just recorded videos."

Georgi Petrov Varna

"I enrolled in the social media marketing program and it exceeded my expectations! The lessons are easy to follow, and the practical assignments helped me build a real portfolio. I got a job as a social media manager two months after finishing the course. Highly recommend!"

Maria Ivanova Burgas

"The course covers the basics well. I learned about Facebook Ads and email marketing. The price is reasonable. One downside: some videos felt outdated, especially regarding Instagram features."

Nikolay Stoyanov Ruse

"Excellent value for money. The instructors respond quickly to questions in the forum. I appreciated the step-by-step approach and real case studies from Bulgarian companies."

Svetlana Georgieva Stara Zagora

"This program changed my career path completely. I was working in retail and wanted to switch to digital marketing. The course gave me the skills and confidence I needed. The certificate helped me land interviews, and the practical knowledge got me hired. Worth every lev!"

Ivan Todorov Sofia

"Solid course with practical tips. I liked the analytics module the most. The only thing missing was more advanced content on automation tools. But for beginners and intermediate learners, it's great."

Desislava Angelova Pleven

"I'm so happy I chose Luwaju! The support team was always available when I had technical issues. The course materials are well-organized and easy to download. I finished in 6 weeks and immediately applied what I learned to my freelance projects."

Petar Mihailov Veliko Tarnovo

Get in Touch

Have questions about our programs? Ready to start your digital marketing journey? We're here to help.

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Contact Details

Email info@luwaju.sbs
Phone +359 883 719 542
Address

Улица Оборище 57
София, 1504

Business Hours

  • Monday - Friday 9:00 - 18:00
  • Saturday 10:00 - 14:00
  • Sunday Closed
Limited Time Only

Spring Learning Special

Start your digital marketing journey with exclusive benefits

30% Off

Enroll in any of our comprehensive digital marketing programs and receive a significant discount on your tuition. This offer includes access to all course materials, live sessions with industry experts, and certification upon completion. Perfect for professionals looking to upgrade their skills or beginners starting their marketing career.

Offer Valid Until:
11 April 2026
  • Full access to 12+ specialized courses covering SEO, PPC, social media, and analytics
  • Live mentorship sessions with certified digital marketing professionals
  • Industry-recognized certificate valid across European markets
  • Lifetime access to course updates and new content additions
  • Private community access for networking and career opportunities

Online Learning

Study at your own pace from anywhere

Expert Instructors

Learn from active industry practitioners

Certification

Boost your resume with credentials

Get This Offer

About Luwaju

Digital marketing education

Founded in 2019

Luwaju started as a small team of 3 digital marketing specialists in Sofia. We noticed a gap between traditional education and real market needs.

Today we offer 12 specialized courses covering SEO, PPC, social media, analytics, and content strategy. Over 2,400 students have completed our programs.

Our instructors work in active marketing agencies and tech companies. They teach current tools and methods used in 2024.

Our Mission

Provide practical skills that students can apply immediately in their work. No theory without practice. Every lesson includes real case studies from Bulgarian and international markets.

Our Vision

Build a community of skilled digital marketers in Bulgaria who understand both local specifics and global trends. Connect students with employers looking for trained specialists.

Core Values

📊

Data-Driven

Every strategy starts with analytics. We teach how to read metrics and make decisions based on numbers, not assumptions.

🎯

Results Focus

Students learn to set measurable goals and track ROI. Course projects include real campaigns with actual budgets and outcomes.

🔄

Continuous Update

Marketing platforms change monthly. We update course materials every quarter to reflect current algorithms and features.

🤝

Practical Support

Instructors review student work within 48 hours. Alumni get access to our job board and networking events in Sofia.

2,400+
Graduates
12
Active Courses
18
Industry Instructors
5
Years Experience

Why Choose Our Programs

Learn digital marketing with practical approach and real industry tools

Live Sessions

Interactive online classes with experienced instructors. Ask questions in real-time and get immediate feedback on your work.

Real Projects

Work on actual campaigns from day one. Build your portfolio with 5-7 completed projects that demonstrate your skills to potential employers.

Industry Certificates

Receive recognized certifications upon completion. Our diplomas are valued by marketing agencies and companies across Bulgaria.

Small Groups

Maximum 12 students per class ensures personal attention. Instructor knows your name and tracks your progress individually.

Flexible Schedule

Evening and weekend classes available. Watch recorded sessions if you miss a class. Study at your own pace with lifetime access to materials.

Career Support

Resume review, interview preparation, and job placement assistance. Access to our network of 50+ partner companies hiring graduates.

Professional Tools

Learn with Google Ads, Facebook Ads Manager, SEMrush, and Analytics. Get free access to premium tools during your studies.

Ongoing Support

Join alumni community with monthly meetups. Get mentor consultations for 6 months after graduation. Lifetime access to updated course materials.

Trust & Credentials

Licensed Business

Data Protection Compliant

SSL/TLS Secured

Quality Guaranteed

Industry Standards

Professional Team

Results That Speak

Real numbers from our digital marketing education platform

0
Students Trained
since 2019 in Sofia
0
Completion Rate
students finish courses
0
Career Launches
graduates working in field
0
Years Experience
teaching digital marketing

Frequently Asked Questions

Find answers to common questions about our courses and learning process

Our programs are designed for different skill levels. Beginners can start with foundational courses that cover basic concepts and terminology. No technical background is required for entry-level programs. We provide step-by-step guidance through each topic. For advanced courses, we recommend completing prerequisite modules or having equivalent practical experience. Each course page lists specific requirements to help you choose the right starting point.

Program duration varies based on complexity and your learning pace. Short courses typically take 4-6 weeks with 5-7 hours of study per week. Comprehensive programs span 3-6 months with 10-15 hours weekly commitment. You have flexible access to materials and can learn at your own speed. Most students complete courses within the suggested timeframe. Extended access is available if you need more time. We provide a clear timeline and milestones for each program.

Lessons combine multiple formats for effective learning:
  • Video lectures with screen recordings and explanations
  • Written materials and downloadable resources
  • Practical assignments based on real scenarios
  • Interactive quizzes to test understanding
  • Case studies from actual campaigns
All content is accessible 24/7 from any device. You can pause, rewind, and review materials as needed. New modules unlock progressively as you complete previous sections.

Yes, you receive a certificate upon successful completion of each program. The certificate includes your name, course title, completion date, and covered topics. To qualify, you must complete all modules and pass final assessments with a minimum score of 70%. Certificates are issued in digital format and can be shared on professional networks or included in your portfolio. They demonstrate your acquired skills to potential employers or clients.

Support is available throughout your learning journey. You can ask questions via email and receive responses within 24-48 hours on business days. Many programs include community forums where you can discuss topics with other students. Some courses offer scheduled Q&A sessions with instructors. Technical support helps with platform access or content issues. We also provide feedback on submitted assignments to help you improve your skills.

Most programs include lifetime access to course materials. You can revisit videos, download resources, and review content whenever needed. This allows you to refresh knowledge as industry practices evolve. Updates to course content are typically included at no additional cost. Some specialized programs may have time-limited access, which is clearly stated before enrollment. All downloadable materials remain yours to keep permanently.

We accept major credit and debit cards including Visa, Mastercard, and Maestro. Bank transfers are available for Bulgarian customers. Payment is processed securely through encrypted channels. You can pay in full or choose installment plans for comprehensive programs. Prices are listed in Bulgarian Lev (BGN). Invoices are provided automatically after purchase. Refund policy details are available in our terms and conditions.

Course content is regularly reviewed and updated to reflect current practices. We monitor platform changes, algorithm updates, and emerging strategies. Major updates are added to existing courses at no extra charge. New tools and techniques are incorporated as they become industry standard. Case studies feature recent campaigns and real data. Our instructors stay active in the field to ensure teaching remains relevant and practical.

Absolutely. Our programs focus on practical application from the start. Each module includes actionable strategies you can implement right away. Assignments are designed to work with real projects, including your own business if applicable. You learn to use actual tools and platforms used by professionals. By the end of the program, you will have created campaigns, analyzed data, and developed strategies applicable to any business. Many students see results while still completing the course.

Disclaimer

All information provided on this website is offered "as is" and accurate to our knowledge at the time of publication. Content may be modified without prior notice. We recommend verifying details with qualified professionals before making decisions. Luwaju limits liability regarding accuracy and timeliness of information presented.